the j. botter weblog

BusinessWeek has a cover story on Digg rockstar/founder Kevin Rose this week. I say rockstar because Kevin truly is one, despite not being a musician (I think). He’s created something people love, hundreds attend his parties, women fawn over him, and he’s got money.

The article is good, though. I’m always interested to read how web dudes come up with the stuff they create. It’s an inspiration to those of us who are interested in creation.

One interesting quote:

“We have a clear path toward becoming a profitable company, and we’re fully funded. We don’t have to worry about it now, as long as we keep hitting our numbers.”

Isn’t Digg already profitable? They haven’t taken much in the way of funding (at least compared to other dot-coms), and they’re making a killing off the Federated Media advertisements, so aren’t they making money already?

I’m wondering what Digg will sell for, if indeed it eventually sells. Something tells me that if someone offers Kevin Rose 100 million dollars for a site he bootstrapped, he’ll take it. If he doesn’t, he’s more of a punk rocker than I thought he was.