You know, as excited as I am about this unlimited storage program that Google is reportedly gearing up to release, I’m still a bit scared about Google having access to everything I own. Make no mistake about it — I use Gmail religiously. It’s the single best internet app that I’ve ever seen, and it has literally made communication both easy and fun. I even use Gmail for storing stuff that I want to access from other machines at later times. It’s simple and easy to store stuff, whether you’re using GMailDrive or just sending stuff to yourself manually.
And that’s what scares me, folks. If Google makes this mythical GDrive as easy to use as Gmail, then I’ll be using it. I’ll be using it a LOT. I’ll store graphic design stuff, audio, movies, TV shows, documents, posters, favorites; anything I can store on it, I will. Because I WANT to be able to access my data from anywhere, and I want it to be easy. If GDrive is as easy as Gmail, I won’t have a choice but to start using it. I’m hooked on Google and I’m hooked on GMail, and I don’t foresee the GDrive service to be any different. If the two services interact with each other, they’ll have already sold me. I’ll be a user.
But I’m scared. Google will be my email storehouse AND my data storehouse, and they’ll have unprecedented control over my entire digital life. They’ll serve ads to me based on the stuff I do for a living, the stuff I write about, the files I have. And that’s all well and good, because I’m a dilligent user of AdSense myself and I understand how much power contextual advertising has.
But is it really a GOOD thing for one company to have this much insight into who you are? I know Google will say they never read your email or look at your data, but the fact that they CAN scares me. Terrifies me. Because I know that, when it all comes down to it, I will continue to use Gmail and I will start using GDrive the moment it’s available. I can’t help it. The products are too easy to use.
But I should step back and try to figure out what this means for the future.