Yes, another marketing post.
Like most bloggers (and every other human being on the planet), I’ve been excited about Snakes On A Plane since I heard the title. Literally, I heard the title and immediately became excited about it. Snakes? On a plane? How can I get involved in this and when can I see it?
You know the story. Bloggers embraced the cheesy, probably-awful movie and turned it into one of the most anticipated movies of 2006. The studio even reworked the movie into something that bloggers and nerds everywhere would enjoy more than what the original script called for. It’s the same type of thing we’re trying with The Favorites, and people are noticing our stuff just like they noticed the movie. Well, not on as grand of a scale (or even close to it), but it’s the same kind of community effort. If people embrace something and you allow them input, if you allow them to take a part or a stake in what’s happening instead of just talking AT them and throwing posters and trailers at them and expect them to go pay to see your flick or listen to your music, then you’ll have something special.
On that end, Tara Hunt and Citizen Agency have gotten involved with SoaP. Along with Mozes, they’ve created a special Snakes On A Phone “flashmob” where you can get special updates about the movie, merchandise and special ticket offers and screenings via text messaging on your phone. All you have to do is send an SMS to 66937 with the word “soap” in the body, and you’ll be subscribed.
Snakes On A Plane might end up being an awful movie in the traditional sense. Critics might crap all over it. It won’t matter, though. It’s not about the movie. It’s about the community, and the community has turned this thing into a cult favorite before it’s even released.